Sunnyside Films

Princeton University “ASPIRE”

The launch of Princeton’s $1.8 billion campaign needed a video that would get the crowd to its feet. Princeton’s JT Miller eschewed the usual approach. Together with JT, we fashioned a seven-minute video with a brief yet compelling history section followed by students speaking from the heart about their aspirations, which ushered in the campaign theme – ASPIRE. The video features extensive graphic elements and original music that weaves Princeton’s greatest hits into the score.